Wear it like you mean it. Everyday jewelry that lasts.

The brand

We design, create and finish fine gold and gemstone jewelry from our base in Amsterdam.

Our ever-changing collections take form by combining carefully selected natural gemstones with gold plated and gold filled jewelry that lasts for years, making every piece worth your while.



Gold plated jewelry shouldn’t wear off within a month or two. It shouldn’t lose its color the moment you accidentally expose it to rain. You should be able to enjoy your gold over and over again. Until you decide you want something else. Our jewelry is made to last. We promise.

New in

We don’t like to stay behind, so we’re continuously expanding our collection with fresh gems and new fine gold wear. Curious? Go ahead and check out the latest additions to our store. 

Design your own

Picking gemstone jewelry requires a delicate touch and there are times when you know exactly what you want and how you want it – but it’s not for sale. We know what this feels like, so when that happens we’re here to help you out. Just tell us what you need.

Get inspired

Find out what we’re about on our socials and get your daily dose of inspiration.

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