Wear it like you mean it. Everyday jewelry that lasts.

The brand

We design, create and finish fine gold, freshwater pearl and gemstone jewelry from our base in Amsterdam.

Our ever-changing collections take form by combining carefully selected natural gemstones with gold plated and gold filled jewelry that lasts for years, making every piece worth your while.



Gold plated jewelry shouldn’t wear off within a month or two. It shouldn’t lose its color the moment you accidentally expose it to rain. You should be able to enjoy your gold over and over again. Until you decide you want something else.

New in

We don’t like to stay behind, so we’re continuously expanding our collection with fresh gems and new fine gold wear. Curious? Go ahead and check out the latest additions to our store. 

Robin's favorites

Photographer, artist and fashion queen @robin.balou took us on a sunny afternoon stroll and told us all there is to know about her favorite jewelry styles. Her motto? More definitely is more.

Get inspired

Find out what we’re about on our socials and get your daily dose of inspiration.

Luna — Bold 18k gold plated ho…
Photographer, artist and fashi…
Robin’s ring stack 💍💍💍 Our sig…